also referred to as: meta
includes Facebook Ads, Facebook Ad
5 statements across 4 episodes · 2 bullish · 0 bearish · 4 people on the record · first statement Sep 1, 2024 by Nick Buzz · said 50 times in 24 episodes since 2023 · across every show →
Mentions by year, the whole family
brought up most by Steven Cravotta (10), Nick Buzz (5), Julian Nahum (4), Pat Walls (3), Marc Lou (2), Mal Baron (2), Tim Stoddart (1), Thomas Smale (1)
tap a year for its mentions
2026 11 mentions in 7 episodes 2 per episode
- The First App I Ever Built Makes $25K/Month
- I Make $16K/Month... Even In A "Tiny" Niche
- I Built a $20K/Month Mobile App: Here’s My Entire Playbook
- I built a $14K/month SaaS using Discord
- I Built a $20K/Month App in 83 Days
- Zero to $40K/Month With One Marketing Channel (No Social Media)
- How I Built It: $17K/Month Open Source SaaS
- every mention in 2026, scene by scene →
2025 21 mentions in 9 episodes 2 per episode
- The $1M Mobile App Playbook
- I Locked Myself In A Room, Made 17 Apps, & Sold 2 for $265,000
- My Apps Make $4.5M/Year With $0 Marketing
- I Make $60K/Month with 4 Apps
- I flipped 4 apps and made $500,000
- How I Made $65K in 3 Days
- How I Built It: $9K/Month Micro-SaaS
- I Make $250K/Month From 20 Apps
- 1 more episode that year, every mention in 2025 →
2024 17 mentions in 7 episodes 2 per episode
2023 1 mention in 1 episode
Everything said about Facebook, oldest first
Sep 1, 2024
Sep 20, 2025 positive
Sep 20, 2025
Nov 13, 2025
Gravl spends approximately one-third of its revenue on paid ads
“Our expense number one is Meta and TikTok, and then maybe a little bit of Google, maybe a little bit of Apple search. I'd say a third is somehow accurate. A third of our revenue that is. This doesn't include making the ads, but just the cost of running them.”