Barn2 Plugins

“Don't build multiple products and launch them all at once, because every time you build a product, you need to give it a decent amount of time to do the marketing and grow it without distractions, and also to listen to your early users and continue improving t…”

“And we also use lots of WordPress plugins, but in particular, easy digital downloads, which is the e-commerce software that we use to sell our plugins and sort out all the licensing and the download delivery and so on, which costs us about 300 dollars a year.”

“This is our 20 25 revenue. You can see it's just over 1.7 million dollars. I know I said 1.8 million earlier. That's Because we have other revenue streams such as affiliate income, and we offer some development services.”

“For each of our products, we have selected a closely related plugin that we try to upsell with it. We then do additional tasks such as after three days following the purchase, we send an email offering them 50% off their next plugin.”

“Over the entire lifetime of the business, we've sold 9.8 million dollars worth of WordPress Plugins.”

“We have 17,000 on an active subscription. We do have more paying customers than that, because that doesn't include people who bought a lifetime deal, which is about 15% of our revenue.”

“Most of our customers have always come from organic search.”

“So once we've got those plugins out there, customers started sending us requests for new features in that plugin. And sometimes it was best to achieve that, not through a feature, but a completely different plugin. So I would say, get a product out there and t…”