The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Fishkin: I would rather Moz failed completely than lose close relationships
“If we could go back in time, and Moz failed completely, like it just, you know, kind of went to zero, never sold, didn't come worth anything, but all those relationships were preserved. Like everybody had stayed on the same page, fighting the good fight togeth…”
Fishkin: Wrote dozens of personal checks to underwater Moz employees
“And, you know, we ended up writing Dozens of personal checks to people who'd been screwed at the company.”
Fishkin: Moz dropped from top SEO software in 2013 to third
“Certainly in 2013, for example, if you were to survey 10,000 SEOs and say, what software do you use and what do you recommend most Moz would have been number one. And by 2018, five years later, Moz was probably number three.”
Fishkin: Being overruled while company performance drops is an emotional killer
“But the combination of that feeling not listened to and poor performance Oh, that is just, you know, emotional and psychological killer.”