The Ledger

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Opinion
Looker only satisfies LookML developers and ignores everyday business users
“Looker is a very, very heavy in the other direction. It's very focused on you're going to have a very small number of people that write in this made up programming language, LookML, and essentially those are the only people that love that product. And then eve…”
Rob Woollen Jun 30, 2025 ▶ 22:33 He went 7 years with no revenue— then grew to $100M ARR. | Rob Woollen, Co-Founder of Sigma · PMF Show
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