Myers: Clubhouse grew fast because it capped invites at five
Jay Myers · How to Launch an SMB Product | Jay Myers, Founder of Bold · PMF Show · Mar 8, 2024 · at 26:33
Jay Myers analyzes viral loops and invitation mechanics using the launch of Clubhouse as an example.
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“The reason it grew so fast is when you installed clubhouse, You got five invites and that was it. What you didn't get one. You didn't get unlimited. You got five. So everyone thought strategically about like who they could invite.”
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