SMB vertical SaaS vendors compete directly against owners' personal credit card expenses
Forrest Zeisler · 1 year in he had just 3 customers—today he’s at $100M ARR. | Forrest Zeisler, Co-Founder of Jobbe... · PMF Show · May 5, 2025 · at 47:21
Jobber co-founder Forrest Zeisler explains why vertical SMB SaaS demands continuous proof of value compared to enterprise software.
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“There's almost never a silver bullet. There's, you're selling the software to the people who are using the software, right? You are competing against their personal credit cards, right? Like it's their money. And they're saying they're Buying groceries, buying a new barbecue, and buying the software at the same time, right? So the value has to be really, really evident, right? There's nowhere to hide, and they decide every single month if you've earned the right to their money for one more month.”
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