Assertion certainty 4/5 debate potential 1/5

Uber Europe expanded from 5 to 1,000 employees during Lucini's tenure

Benedetta Lucini · $10M Raised, 500K Users, but she still failed—here’s what went wrong | Benedetta Lucini, Founder ... · PMF Show · Jun 26, 2025 · at 4:59

Benedetta Lucini, early Uber employee and former Regional GM for Europe, describes the scale of Uber's European expansion between 2012 and her departure.

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“We went from being like five in Europe to when I left, we were a thousand.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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