Established caterers initially resisted Thriver while smaller providers embraced it
Eran Henig · How to Validate an Idea | Eran Henig, Founder of Thriver · PMF Show · Mar 8, 2024 · at 27:07
Eran Henig, founder of Thriver (originally Platters), reflects on supplier dynamics when onboarding food vendors to his catering marketplace.
0:00 / 0:22exact quote · 22.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I think the ones that gave us the more hardship upfront were the bigger caterers. The ones that did have Google ads and paid ads running that they were paying agencies to earn for them. The one that have tried to build websites and paid for that as well. These were the ones that are big in town in every single one of the towns were the ones that were very suspicious of what we're going to do with it.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Eran Henig
Startups must validate demand by selling to strangers, not friends
“The point here is not to prove that we can make money. The point here right now is to prove that there is a need and there is a pain point that has to be solved. So I like going more after the ones we don't know and call Molly.”
Henig: Hyper-local geographic focus simplifies marketplace supply and customer retention
“If you control the geography, it's much easier to get supply and it's much easier to get repetitive business for that supply. If you control geography, it's easy for you to go and exit if you need to. If you need to put a sales person on the ground or a CS per…”
Asking prospects 'what does it take' converts better than asking permission
“I think it's always easy to answer. What does it take? Like versus can you give us is like, no. What does it take? Then you start, then things start moving.”
Scaling past $1M monthly revenue requires scalable infrastructure, not just hustle
“I think we had this rule of, it's easy to get to a quarter million bucks a month. It's hard to get to half a million bucks, but you can do it with hard work. It's really tough to cost a million bucks without scaling the business properly and building proper fo…”
Platters hit $25k monthly revenue before coding search and payment features
“I think at the time we're doing a 25,000 a month, something like that, but it was good. It wasn't much, wasn't less, but it was good enough to prove the point. Then quickly just, we went on and we decided to code the rest and plugged in the search bars, plugge…”