“That turned out to be where the company kind of hit product market fit scaled to millions of users and has been in business for 11 years, kind of like in the million dollar run rate. And it's not a huge venture back company, never raised any outside capital, just kind of bootstrapped it to, you know, where it is today.”
quote is from the automated transcript, cleaned for reading:
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More from Matt Whitteker
Insight
Customer discovery fails because users don't know what tech can do
“It's really tough just interviewing people. And we've experienced this with new product introduction at Ascent before. Like if you ask your customer what they want, there's the famous Ford line, like Ask, if I asked my customers what they wanted, they would ha…”
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Opinion
Consumer startups should buy Spotify and TikTok ads for lowest CPMs
“So if you're doing a consumer good play, you may want to play with Spotify ads, TikTok ads, because those are the newest, lowest CPMs. Google and Facebook are going to be pretty saturated.”
Matt WhittekerSep 1, 2022▶ 8:45How to Come up with THREE Ideas | Matt Whitteker, Founder of Assent · PMF Show
Insight
Aspiring founders should work inside target industry startups first
“I'd recommend getting your hands dirty. And if to use your example, I would start in a startup in that space or I would start in a big company in that space and figure out the actual pain and the actual problems they're experiencing.”
Matt WhittekerSep 1, 2022▶ 31:04How to Come up with THREE Ideas | Matt Whitteker, Founder of Assent · PMF Show
AssertionNot checkable as stated
Assent closed a six-figure aerospace contract five months after ideation
“Launch an MVP to the world, do our first webinar, and then close our first six-figure contract in aerospace, like John said”
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Disclosure
Whitteker invested $1 million of his personal money to launch Millions
“So I invested about a million dollars of my own money on, on a thesis.”
Matt WhittekerSep 1, 2022▶ 26:39How to Come up with THREE Ideas | Matt Whitteker, Founder of Assent · PMF Show
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