Adamson: Static paper orders fail in food delivery due to kitchen dynamics
Jeff Adamson · He sold SkipTheDishes for $200M—then grew Neo Financial to a $1B valuation. | Jeff Adamson, Co-Fo... · PMF Show · Mar 24, 2025 · at 15:04
Jeff Adamson, co-founder of SkipTheDishes, explains why the platform had to steer restaurants away from printed order tickets to digital tablets to coordinate courier dispatch.
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“Paper is, is analog, it's fixed, but the process of preparing food needs to be dynamic because Depending on how backed up that kitchen might be, and depending on where that courier picking up that food is, those are gonna change. So if you print something that says, hey, the courier's gonna be here at 12 o'clock, but then what happens if the kitchen gets backed up, and now the order's not gonna be ready for 1230? Now that courier's sitting there for 30 minutes.”
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“Once they started focusing on Canada, they would go and offer restaurants to have what we were doing for 25% commission. They would just do for free.”
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“When you look at the economics of a restaurant, when you look at the fixed costs, the variable costs, The margin on getting incremental business is very, very high because you're already paying the staff and their overhead.”
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“The crazy thing about skip is that when you actually look over the course of the business, like we grew on average over 20% month on month for like. Seven years.”