US software self-serve adoption allows startups to scale without massive headcounts
Shubham Mishra · In 2019, he went all-in on AI, grew to $3M ARR in 2 years—then to $85M ARR in 5. | Shubham Mishra... · PMF Show · Jul 22, 2024 · at 36:17
Shubham Mishra, founder and CEO of Pixis, contrasts enterprise software adoption and pricing dynamics between the US/North American markets and Asian geographies.
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“Reception of software and the true usage of software of self-serve is extremely high when it comes to US markets. So especially North American markets. So if you're able to crack and build your positioning over here, then you're at a different ballgame altogether. And which means that You don't have to scale your team to like 10,000 people to reach or reach a number. Whereas if you operate in Asian geography, it's still like, I would say, so this is heavy, even after the product even if you have a product, but still it's a low paying market and high demand. So whereas us more value driven, if the solution delivers the value, then you get paid.”
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