“It's like you're raising in seed. You have no idea what you are going to go and where you're going to go. So just wait to spend the money. I know there's this idea that VCs want you to raise again in 18 months, but, you know, make yourself arrive to those 18 months where you know what you're doing with your company.”
quote is from the automated transcript, cleaned for reading:
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More from Benedetta Lucini
Insight
Startup corporate partnerships stall immediately if the internal sponsor changes roles
“One of the hardest parts is making sure you always have your kind of sponsor inside the big organization, because until you have it, I feel like things are slow, but they go on. As soon as that person leaves, moves, goes to some other job, then you're, you hav…”
Benedetta LuciniJun 26, 2025▶ 41:20$10M Raised, 500K Users, but she still failed—here’s what went wrong | Benedetta Lucini, Founder ... · PMF Show
Insight
VC-pushed equal co-founder equity splits doom startups during a crisis
“When things get hard, you need one decision maker. I believe this really strongly. So I still believe the fifty-fifty rules that a lot of VCs try to push is not the best because I really do think that no matter what the decision is, there has to be somebody de…”
Benedetta LuciniJun 26, 2025▶ 9:14$10M Raised, 500K Users, but she still failed—here’s what went wrong | Benedetta Lucini, Founder ... · PMF Show
Insight
Equity crowdfunding is a great marketing tool that creates long-term structural problems
“We raised really well on crowdfunding and it's also great marketing because you're always online. You're like, people are talking about yours, like great marketing tool, but it also creates a lot of problems in the longterm.”
Benedetta LuciniJun 26, 2025▶ 26:49$10M Raised, 500K Users, but she still failed—here’s what went wrong | Benedetta Lucini, Founder ... · PMF Show
Disclosure
Oval burned two years and most capital integrating legacy bank infrastructure
“When we got the large banking partner, we spent most of the money developing product instead of developing users. So we spent a lot of the money integrating with the big bank because we thought, okay, now they're going to use us to their users and it's going t…”
Benedetta LuciniJun 26, 2025▶ 37:54$10M Raised, 500K Users, but she still failed—here’s what went wrong | Benedetta Lucini, Founder ... · PMF Show
Opinion
Adding technology does not justify 10x valuation multiples for wealth management fintechs
“And I think the tech side of it doesn't justify the multiples that like wealth managers have to have like 10 times those multiples.”
Benedetta LuciniJun 26, 2025▶ 43:02$10M Raised, 500K Users, but she still failed—here’s what went wrong | Benedetta Lucini, Founder ... · PMF Show
Opinion
European startup culture severely stigmatizes failed founders unlike the US ecosystem
“In the US, it's not a problem. In Europe, Saying you failed is like saying, you know, saying you do a startup is like saying you're unemployed. Saying you failed is like saying you're, you know, nobody wants to be with you.”
Benedetta LuciniJun 26, 2025▶ 45:39$10M Raised, 500K Users, but she still failed—here’s what went wrong | Benedetta Lucini, Founder ... · PMF Show
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