Soltys: Early startups should focus on a single story and channel
Doug Soltys · How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Dougl... · PMF Show · Sep 12, 2024 · at 41:06
Doug Soltys, Editor-in-Chief of BetaKit, advises early-stage startup founders with limited resources on how to approach PR and marketing narratives efficiently.
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“At this stage, all you really need to do is take your best, most impactful story, your juiciest, lowest hanging fruit target audience, and the most, like, accessible channel to you, saturate the hell out of that, learn, and then iterate.”
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“Business reporter at Bloomberg, Globe and Mail, BetaKit, TechCrunch, like what enterprise deals are you signing with specific industries? How many units are you moving? How much money you're making? Logistically, can you handle this stuff? Like that, that is t…”