Marietti: CookUnity scales volume via artisanal chef count, not industrialization
Mateo Marietti · He moved to the US with nothing. Now he does $750M ARR. | Mateo Marietti, Founder of CookUnity · PMF Show · Mar 16, 2026 · at 33:30
Mateo Marietti, founder and CEO of CookUnity, discusses how the company's decentralized chef marketplace model avoids the quality trade-offs typical of traditional prepared food factories.
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“In the Kukiti model, we scale by adding more small producers, a chef, A restaurant, right? And they still cook in their, like, artisanal small batch way. It's not that they are, they need to cook in an industrial way. We just keep up with volume by adding more of them. And adding more of them also means more selection, more options.”
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