Tarek Alaruri, co-founder of Stuut Technologies, discusses the pitfalls and distractions founders face when seeking advice and early capital from lower-tier investors.
“If you're not a tier one or tier two VC, like a lot of those are just like trying to take advantage of people. They want your time. They're essentially like vampires in my opinion.”
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More from Tarek Alaruri
PredictionNot checkable as stated
Stuut is on track to reach $30M to $50M ARR this year
“And so like, you know, we'll, we'll finish the year probably, I think hopefully around like Well, 30 to 50 depending on how things shake. Who knows?”
Tarek AlaruriApr 2, 2026▶ 44:27How this AI founder is on track to hit $50M ARR just 2 years after launch. | Tarek Alaruri, Co-Fo... · PMF Show
Insight
Alaruri: Identifying buyer persona should precede defining Ideal Customer Profile
“I know a lot of people talk about ICP, but I also think it's important to find like persona, maybe even before ICP.”
Tarek AlaruriApr 2, 2026▶ 9:48How this AI founder is on track to hit $50M ARR just 2 years after launch. | Tarek Alaruri, Co-Fo... · PMF Show
Insight
Alaruri: Founders get better customer feedback by attempting to close sales
“My opinion is you get a lot of better feedback when you try to close and that feedback is less squishy versus asking somebody, what do they think, et cetera.”
Tarek AlaruriApr 2, 2026▶ 12:24How this AI founder is on track to hit $50M ARR just 2 years after launch. | Tarek Alaruri, Co-Fo... · PMF Show
Insight
Alaruri: Customers will buy off a slide deck if pain is big enough
“So if you have a tangible outcome and then you have a tangible product and you try to close on that, I think if the pain's big enough, people will just buy off a slide deck.”
Tarek AlaruriApr 2, 2026▶ 12:33How this AI founder is on track to hit $50M ARR just 2 years after launch. | Tarek Alaruri, Co-Fo... · PMF Show
Disclosure
Stuut pre-sold its first software contract for $65K before building product
“First contract was 65,000 dollars a year.”
Tarek AlaruriApr 2, 2026▶ 21:19How this AI founder is on track to hit $50M ARR just 2 years after launch. | Tarek Alaruri, Co-Fo... · PMF Show
Insight
Alaruri: B2B startups should target lower mid-market over Fortune 100 first
“My opinion is it's much better to start in like the lower mid market because it's more repeatable. There's more volume, et cetera. And also have a couple of conversations with large enterprise to make sure that like it validates for them as well.”
Tarek AlaruriApr 2, 2026▶ 23:12How this AI founder is on track to hit $50M ARR just 2 years after launch. | Tarek Alaruri, Co-Fo... · PMF Show
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