Wessinger: Healthcare software startups must treat the US as 50 distinct markets
Mike Wessinger · In 2004, they "almost bankrupted themselves". In 2024, they hit $500M ARR & a $5B valuation. | Mi... · PMF Show · Oct 28, 2024 · at 15:08
Mike Wessinger, co-founder of healthcare SaaS giant PointClickCare, reflects on the company's early expansion mistakes when moving from Canada to the US market.
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“When you head to the US, it's 50 markets because, you know, well, Medicare is federal. It's administered different in every state and Medicaid is different in every state.”
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