Hoff: Highly configurable software is a product manager's excuse for ignorance
Alex Hoff · He took 3 years to make his 1st sale—then grew 1000x to $10M ARR 3 years later. | Alex Hoff, Foun... · PMF Show · Aug 5, 2024 · at 23:44
Alex Hoff is the co-founder of network management platform Auvik. He discusses Auvik's deliberate design choice to build static, opinionated dashboards instead of generic customizable tools.
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“If you don't like it, just configure it and like, just figure it out later. Because that's like a product manager's excuse to not understanding the customer use case.”
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“Having a customer that spends a hundred million dollars with you. I may be rounding up a little bit in the story, but it kind of sucks. It's great. It's great for the business, but it's actually really distracting in the sense that they control your roadmap, v…”
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“So there was like not a day that I didn't leave the office at five PM. This is when we still worked in an office. I was home every day, no matter what, unless I was on the road for a trade show.”
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