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Spiegel: Visual communication, not disappearing photos, drove early Snapchat adoption

Evan Spiegel · 5 months in, Snapchat had only 127 users. Here's how Evan Spiegel found product market fit w/ Jer... · PMF Show · Apr 22, 2024 · at 16:07

Evan Spiegel was not on this episode. A recording of them was played into it, so these are their words but not an appearance on A Product Market Fit Show. It still counts as said, and it is kept out of every score on their page.

Evan Spiegel, co-founder and CEO of Snap, discusses early user behavior on an archival audio clip played on The Product Market Fit Show.

0:00 / 0:12exact quote · 12.1s
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“Is that people weren't really using it to send photos that disappeared. They didn't care that much about that part. What they were really focused on was talking with pictures because it became a much more expressive way to show your friends what you were doing or how you feel.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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