Rubin: Illumio's early contracts were mostly seven-figure enterprise deals
Andrew Rubin · 1st-time founder raises $140M with $0 revenue—grows to 800 employees & profitable. | Andrew Rubin... · PMF Show · Jul 3, 2025 · at 41:08
Andrew Rubin, co-founder and CEO of cybersecurity company Illumio, explains their initial go-to-market strategy and early deal sizes with major financial institutions.
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“Our first customers were some of the biggest banks in the world. And fortunately they believed in us and the problem we were trying to solve enough that we didn't do a lot of 50 or a 100,000 dollar deals in the beginning. Quite frankly, most of our deals were seven figure deals.”
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