Boscher: Test fundraising pitches on lower-tier targets first
Marc Boscher · How to Raise Your First Round | Marc Boscher, Founder of Unito · PMF Show · Mar 8, 2024 · at 22:10
Marc Boscher, founder and CEO of Unito, explains his tactical approach to investor pipeline management and pitch testing during early fundraising.
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“You often pick a few that you have good relationships or you can get intros that aren't necessarily high value. And these will be your test subjects in a way that you're going to be, you're going to bounce, test the story on, see the reaction, get the feedback. Maybe they, they're interested, but they're not necessarily your top story, but they'll help you kind of prepare for the ones that you care the most about.”
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