Boesch: 7shifts Outcompeted Rivals by Sponsoring Partner Reps and Events
Jordan Boesch · He launched a “side-project”— now it’s used by 10% of all restaurants. | Jordan Boesch, Founder o... · PMF Show · Apr 28, 2025 · at 26:12
Jordan Boesch, founder and CEO of 7shifts, describes 7shifts' early go-to-market and partner enablement strategy.
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“We just invested a lot. Like we were very present at a lot of the partner events. So when they would do something with their sales reps, maybe we would sponsor it. Maybe we would go out and we would, we were just so active. Like if we look, if you look around at our competitors in the space, like they all were like, oh my God, seven shifts is everywhere with partners. Well, that was the strategy that was part of. Being really close and lockstep with them. Like they were an extension of us and they were, we were extension of them.”
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