Gusto's initial product targeted only new California companies running their first payroll
Josh Reeves · How Gusto’s $10B founder raised $6M, built a team of 5—& hit $5M ARR in just 2 years. | Josh Reev... · PMF Show · Jan 6, 2025 · at 15:15
Josh Reeves, co-founder and CEO of Gusto, discusses the extreme niche scoping strategy Gusto used when launching its payroll software.
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“When Gusto went live, And I know we'll talk about this shortly, about a year after we got started. Like it was a product that was just for new companies in California with full-time employees who had never, you know, paid someone before and they could just do payroll. Like we had scoped down to a very, very, very niche niche.”
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