Founders facing lawsuits must swallow their egos and avoid emotional litigation
Rob Woodbridge · Why every founder needs to Be Like Knight | Rob & Pablo Series · PMF Show · Mar 8, 2024 · at 37:22
Rob Woodbridge, multi-time founder and co-host, discusses business litigation lessons and how Phil Knight reacted pragmatically to counterfeiters instead of suing emotionally.
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“When you were getting sued, the best advice that I ever received from anybody was you can't be emotional about it. Like you can be angry about it, but you have to swallow the anger and do what's right by the business. Always what's right by the business. Anybody who pursues anything is typically doing it out of ego. Typically what ends up happening is that you're doing it out of ego and you spend a lot of money on any of these lawsuits.”
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