Goel: Render only hires technical support staff who can code
Anurag Goel · He quit Stripe and hit $10M ARR in 4 years—with $0 marketing spend. | Anurag Goel, Founder of Render · PMF Show · Jun 29, 2026 · at 40:38
Anurag Goel, founder and CEO of Render, explains why the company avoids traditional non-technical tier-1 support roles.
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“We don't have like level one support where folks are not technical. We only hired people who were able to understand coding and were able to like actually even code, but they weren't coding all the time. They were mostly answering technical support questions and helping customers with sometimes maybe even with their applications.”
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