Alex Sherman: Enterprise PMF feels like a river current reversing direction
Alex Sherman · He tried to return $200K to investors 30 days in—then exited to Microsoft 5 years later. | Alex S... · PMF Show · Oct 6, 2025 · at 12:35
Alex Sherman, founder of PromoteIQ (acquired by Microsoft) and Bluefish AI, describes the experience and mechanics of finding product-market fit in enterprise SaaS.
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“It's like the current of a river reversing direction. Capitalization. One day you're sort of going against the current and all of a sudden the next day the current switches and everything is that much easier. So you feel it, unless you're not paying attention, like you really feel it. You go from like all no's to all yes's in a hurry. But I think the secret behind that is that there are a thousand little steps that you need to take in order to get there.”
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