Assertion certainty 4/5 debate potential 1/5

Shah: Early multi-agent AI systems got stuck endlessly thanking each other

Amit Shah · He left a $2B ARR company to build AI agents—then hit $1M ARR in < 6 months | Amit Shah, Founder ... · PMF Show · Nov 20, 2025 · at 37:54

Amit Shah is the founder and CEO of enterprise AI agent company InstaLily, discussing early technical hurdles when building multi-agent systems.

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“When we first started deploying this multi-agent, multi-step architecture, we would get caught up in something called a gratitude loop, and the gratitude loop was that the agents would just pat each other on the back and say, great job, but they would not go to the next step because the reward function was that they would get plus one if they just complemented each other, right?”

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