Hamdy: The term 'AI agent' means everything and nothing at all
Bassem Hamdy · He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem H... · PMF Show · Feb 10, 2026 · at 31:14
Bassem Hamdy, founder and CEO of Briq, discusses why he rejects the 'agentic AI' label in favor of 'AI orchestration' for enterprise tech.
0:00 / 0:06exact quote · 6.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I hate the term agent because I think agent means everything and nothing at all at the same time. I'm huge into the term AI orchestration.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Bassem Hamdy
Hamdy: Companies That Do Not Embrace AI Will Disappear by 2026
“Now you don't embrace AI. You are gone. You are not a company in 20, 26.”
Hamdy: Trade shows belong in the mid-funnel, not top-of-funnel
“Top of funnel discovery is not for trade shows. It should be mid funnel.”
Hamdy: Shared owner portals fail in construction because stakeholders refuse to log in
“And when you think about that complexity of, oh, let's just create a portal for all 21 companies to log in. That's Fugazi. Nobody, you know, nobody's logging into your Pablo's, you know, construction owner system. Nobody wants to do that. And that's not realis…”
Hamdy: Decades-old construction software is entrenched and not going anywhere
“Many of the software packages they still use today and by the way, this isn't, they actually procure the were built before you were born. Probably Pablo, like this is like crazy software that isn't going anywhere. It's a hammer that just works for them.”
Hamdy: Headcount time savings is always easier to sell than risk reduction
“Oh, it's always easier to sell it. I think it's because, you know, we live in tech and we understand the nuances of that putt for dough moment. If you make a mistake, it's going to cost you your company. It's a high risk business, but when they go in to justif…”