Anderson: Traditional payment rails cannot provide SKU-level cart data for underwriting
David Anderson · He raised $16M, hit $1M ARR—& failed. Here are the top 3 lessons he learned. | David Anderson, Fo... · PMF Show · Nov 21, 2024 · at 16:09
David Anderson, former Capital One employee and co-founder of Tandym, compares direct merchant integration to legacy credit card networks.
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“With every transaction that we processed, We got skew level data from the cart. So I knew exactly what shirt you bought. I knew the size. I had product images and this allows you to do a bunch of really interesting and unique things. You can start to underwrite with this data. You can build visual receipts in your servicing experience. These are all things that I remember when I was at Capital One, we talk about these things of like, man, that would be great if, but there's no way To actually unlock that ability with traditional payment rails because the data is just not there.”
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