The Ledger
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Suno aims to be a mass consumer product, not a DAW plugin
“We are trying to change how the entire globe interacts with music and to open new experiences for people. And so what that means is that this is a consumer product. This is not sprinkling AI into Ableton or Logic or Pro Tools. This isn't for the person already…”
AI music models must learn inductively without hardcoded music theory
“The model shouldn't know about music theory. You don't tell GPT, this is a noun and this is a verb. GPT figures it out. If I tell my model, there are only 12 tones. My model will only know how to output 12 tones. If I tell my model there's 50 different instrum…”
Generative AI will blur the boundary between music creation and consumption
“And I think these set of technologies have the ability to skew that much, much farther because the creation process is so enjoyable. But I actually think if we do this right in the future, these are not going to be the Terms that we use to describe what we're …”
Generative AI SaaS pricing models are likely outdated vestiges
“Everybody's doing kind of something that looks like SAS pricing, and it's kind of done very crudely, and we are certainly no exception to that. But I don't know if this is right in the long term, and it strikes me as probably just a vestige of, it is the same …”
Generative AI will dramatically increase time and money spent on music
“If we are correct that there are just modes of experience around music that people don't have access to, that we can get a billion people much more engaged with music than they are now, that just in terms of the number of dollars or the amount of time people a…”
Guo: Creative AI startups are heavily driven by founder aesthetic taste
“But in, in AI companies today, models are such a big piece of the product experience and that the. Thus the like model design. And I do mean that in the aesthetic sense of the term is quite important and often comes from the founder. And I think an example, a …”
Listeners will not lose their emotional connection to human artists
“Because music is so human and so much emotional connection involved in it, I don't really see people losing connection with their favorite artists at all. In fact, if you labor around music and you understand the process, you feel a much deeper connection with…”
Suno builds on transformers and focuses innovation on audio tokenization
“We don't make it a secret that these are just transformers. This is somewhat our backgrounds doing text before, but also transformers scale nicely. A lot of work ends up being done for you by the open source text community, which is always really nice. We can …”
AI tools let people enjoy music creation regardless of the outcome
“Music is done now, sometimes painfully, but only in service of the final product. And I think when you open this up to people sure you definitely care about the final product about what the song sounds like on the other end, but you also really cared about the…”
AI evaluation benchmarks fail for audio, necessitating human aesthetic judgment
“I think in, in all branches of AI, we become slaves to our metrics, and you say, I did this accuracy on this benchmark, and this accuracy on this benchmark, and in the real world, sometimes it doesn't necessarily matter, and these benchmarks are extra terrible…”
Democratized AI tools will accelerate the evolution of musical styles
“Rate at which culture changes, the rate at which the styles of music change, the rate at which new styles of music are uncovered is likely to go up a lot.”
AI enables selfie-like micro-sharing previously absent in traditional music
“The first is I guess all of the sort of smaller niche micro sharing that is possible where we can make songs that the three of us are going to listen to because it is capturing a moment that three of us had the same way we might take a selfie. And that is shar…”
Suno's AI model generates vocals without an explicit concept of human voice
“The machine doesn't know that there is even a concept of voice. Like it's just all sound and somehow it's able to produce the sounds that we have been evolved and acculturated to resonate with.”
Sarah Guo argues easier AI music creation will not guarantee mass adoption
“In like, media platforms in general, they're, like, the ratio varies, right, but there are a lot more readers on X or consumers, like, people who scroll a feed on TikTok, or not TikTok anymore, I suppose, but whatever it is, than creators, and so I think, like…”
Bernhardsson: AI Music Startup Suno Runs All Inference on Modal
“So, so one example of a customer I think is super cool building really amazing stuff is Suno. Which does AI generated music. So they run all their inference on modal very large scale.”
Suno users are informally hacking multiplayer collaborative workflows into the app
“Like a video game, music is fun by yourself and maybe more fun in multiplayer mode. And so we see people enjoying this by themselves, but we see people basically hacking multiplayer mode into this in, in lots of fun ways where you can have people co-writing ly…”