Insight certainty 4/5 debate potential 2/5

Video editing is inexpensive and standardized, but camera production is costly

Joshua Xu · No Priors Ep. 69 | With HeyGen CEO and Co-Founder Joshua Xu · Jun 20, 2024 · at 3:53

Joshua Xu, co-founder and CEO of HeyGen, explains the market insight that drove the company to focus on AI avatars to replace physical camera shoots.

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“Editing, we just learned from customer that editing is not that expensive because it's pretty standard service, but camera is super expensive.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Joshua Xu

Prediction Not checkable as stated
Streaming generative video could replace real-time human conversations
“If we push forward into technology, making the performance much better, I think we will be able to create experience like generative video in a streaming way. And that actually will be potentially replace a lot of the, you know, real-time conversation we have …”
Joshua Xu Jun 20, 2024 ▶ 5:31 No Priors Ep. 69 | With HeyGen CEO and Co-Founder Joshua Xu
Opinion
Modular AI video pipelines beat end-to-end models like Sora for enterprises
“And the other approach is that what we believe in at Hadrian is that we try to assemble the whole video into different components. Lastly, it will be A-Roll and B-Roll. B-Roll represents all different kinds of elements, like voiceover, music, transition, A-Rol…”
Joshua Xu Jun 20, 2024 ▶ 13:36 No Priors Ep. 69 | With HeyGen CEO and Co-Founder Joshua Xu
Prediction Not checkable as stated
Avatar generation becomes real-time in two years, full video in five
“Two years from now, it would not be crazy to look at a lot of avatar generation. Asynchronization pipeline will become real-time streaming capable. And I also see the world is moving towards a way that we can probably generate the entire video in real-time as …”
Joshua Xu Jun 20, 2024 ▶ 20:58 No Priors Ep. 69 | With HeyGen CEO and Co-Founder Joshua Xu
Opinion
AI will replace physical cameras for visual content creation
“We wanted to replace the camera because we think AI can create the content, and AI could become the new camera, and that's how we get started with H&M, and our mission is to making visual storytelling accessible to all.”
Joshua Xu Jun 20, 2024 ▶ 2:01 No Priors Ep. 69 | With HeyGen CEO and Co-Founder Joshua Xu
Disclosure
HeyGen views OpenAI's Sora as a component, not a direct competitor
“And in fact, we actually see Sora as our partner because we can, we are able to integrate that as one of the component, you know, generator, and then feed that into our acquisition engine for the business application.”
Joshua Xu Jun 20, 2024 ▶ 14:36 No Priors Ep. 69 | With HeyGen CEO and Co-Founder Joshua Xu
Insight
Generative video below 90% quality threshold is unusable for enterprises
“There's an invisible line of a quality, you know, let's say that thresholds to 90 anything below 90 essentially is unusable for the customers because we cannot really replace the real life production process they have.”
Joshua Xu Jun 20, 2024 ▶ 8:03 No Priors Ep. 69 | With HeyGen CEO and Co-Founder Joshua Xu
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