The Ledger
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Mamaearth claims to be profitable and IPO-ready
“From a from a company you know, readiness perspective, I think we are, we would be ready as of yesterday also, right, from a, Sai is the fact that we are profitable, but we just don't feel that we need to raise from public markets as we speak because the busin…”
Scaling D2C brands should build custom tech instead of using SaaS
“We'd rather build a strong custom-owned tech stack than only rely on, on SaaS based tech stacks as we scale.”
Direct-to-consumer channels provide data control and scalability
“One control over on your own data experience for the consumer. Is far higher when it comes to DTC. Secondly, your ability to scale is, is far higher because it's again a hundred percent market share channel, right? And thirdly, your dependence is, is reducing …”
D2C brands must keep marketing and product management in-house
“On marketing side, we've always done everything in-house, and we always believe that, you know, marketing and product are core competence for a company like this, and hence that strength should lie internally.”
Mamaearth has expanded to 10,000 offline retail stores
“And we have expanded to almost 10,000 stores now.”
Mamaearth raised seed funding at 25-30 lakh monthly revenue
“So Fireside we raised largely you know, when we when we were seeing what you call product market fit, right? So I would say we were at revenue run rates about 25, 30 odd lakhs a month, right? About six months into our journey, seeing really good feedback on ou…”
Mamaearth raised from Stellaris upon hitting one crore monthly revenue
“And then Stellaris round happened when we had hit the one crore a month kind of mark.”
Mamaearth raised from Sequoia nearing 100 crore annual revenue
“And then Sequoia happened once we were closer to a hundred crore run rate which is where we saw, you know, them as a great partner who's got strong learnings around taking, you know, building companies from a hundred to a thousand crore kind of run rates.”