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Kapoor: Indians are inherently charitable when given streamlined online giving options
“Our belief is that Indians are actually very charitable. It's just that we give in very different ways. And if we meet that something that was streamlined and we bought that online, then you would see a lot more Indians coming forward and doing charity.”
Kapoor: Ketto broke even in mid-2019 and has remained profitable since
“A profitable venture. We broke even about, A year and a half back, and we've been profitable ever since.”
Kapoor: Investors and HNIs are highly responsive to celebrity startup founders
“Your accessibility to people that are important whether they're investors or whether they're NGOs or they're, you know, H and I's, it becomes much easier because I think you know, as an actor, when you call somebody and say, look, I'm trying to start something…”
Kapoor: Building a tech startup with a celebrity partner is like steroids
“Building a tech company is like bodybuilding. You know, it takes a lot of effort and hard work, but building a tech company with a celebrity is like bodybuilding on steroids. It just happens a lot quicker.”
Kapoor: Medical bills have pushed 200 million Indians into debt
“It's estimated that some two hundred million people have been pushed into debts only because of their medical bills.”
Kapoor: Ketto plans to expand into healthcare and medical products
“We're also looking at it as a medical solution company, health solution company, building products in that area.”
Kapoor: Ketto raised up to 130 crore rupees for COVID-19 relief
“We've raised over about a 125, 130 crores just for coronavirus you know, for the pandemic, for doctors, for migrants that wanted to go back home for the underprivileged that don't have access to food.”
Kapoor: Ketto shifted to zero-percent fees for self-started crowdfunding campaigns
“So right now we work on a fee but over the last couple of months, we've now moved into a zero percent fee for campaigns that you start on your own.”
Kapoor: Getting an acting break is simpler than startup breakthrough
“I think getting my first acting break was far simpler than you know, breaking through as an entrepreneur.”
Kapoor: Entrepreneurs must never blame audiences when a product fails
“You can't say that the audience is wrong. I mean, as an actor, when you do a movie, it releases on Friday, it may fail on Saturday. And if you turn around and say the audience is stupid, they don't understand this movie then you, you're not really listening to…”
Kapoor: Ketto now raises in a week what it once raised annually
“In the last three, three and a half years, we've gone, gone from how much we were raising in a year. We were raising that in a month. Now we're raising that in a week.”
Kapoor: India had almost no crowdfunding platforms when Ketto launched
“In India, there were no crowdfunding platforms really.”
Kapoor: Ketto relied entirely on word-of-mouth marketing in its initial years
“Organically, we started getting a lot of traffic because a lot of people that were contributing on the platform were then actually going and telling other people about the platform. So there was no advertising or marketing or, you know, that we had to do in th…”
Kapoor: Ketto will target developing countries similar to India for expansion
“We're looking at countries that are very similar to India. I think those are the countries that have a lot of potential. So that's where we are going to focus, but right now our focus is, is primarily India.”