Kapoor: Entrepreneurs must never blame audiences when a product fails
Kunal Kapoor · Kunal Kapoor on building Ketto, the largest Crowdsourcing platform in India · Jan 12, 2021 · at 19:04
Actor and Ketto co-founder Kunal Kapoor discusses applying creative lessons from filmmaking to startup customer feedback.
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“You can't say that the audience is wrong. I mean, as an actor, when you do a movie, it releases on Friday, it may fail on Saturday. And if you turn around and say the audience is stupid, they don't understand this movie then you, you're not really listening to the audience. You have to understand why that movie didn't work and what you can do to change that. Even as an entrepreneur, you've got to do that. You've got to take feedback from people, not say, oh God, people don't understand this.”
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