The Ledger
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Kompalli: Indian universities outperform international brands in India's online education market
“Strong Indian universities do so much better, ah, because of like local, ah, demand and acceptance.”
Kompalli: US education market is far more enterprise-heavy than India's
“In India, for example, Upgrad, Was a predominantly direct-to-consumer company. We eventually did build a strong enterprise business, but it remains a fairly strong direct-to-consumer company, right? Here, we obviously also do direct-to-consumer, but we also re…”
Kompalli: US learners resent direct phone follow-ups, unlike Indian students
“For an up-grad student in India, they would appreciate if we called them and said, hey, look, you've not logged in for five days. Are you missing something? Can we help you with something? And they appreciated the follow-up. Here, if we called somebody, they w…”
Kompalli: Edtech's primary competitors are consumer inertia, Netflix, and Zomato
“So I think when we started, the biggest challenge was not competition. I would say even right now, the biggest challenge is not competition. So let me give you an example, right? So let's say we had, we got a hundred leads. Let's say one person joined. We had …”
Kompalli: upGrad prematurely expanded into 20 international markets in year one
“We were too ambitious in terms of trying to say, let's scale this across 20 markets, right? While the product was there, while the partnerships were there, I think the local nuance of regulation, of GTM, of all of those things that are important to succeed, we…”
Pai: Linking education platforms to job outcomes builds a moat
“Certainly in education, I think some assurance of outcomes is, is, is, is, is certainly linking it to outcomes is a moat. If you're able to, for example, for up grad, for example, if they're able to get you two to three interviews that would be a terrific moat…”
Kompalli: upGrad's digital marketing program with Cambridge University failed commercially
“We launched a digital marketing program with Cambridge university... We launched the program. Totally failed. We got, I think, from 10 students or 20 students at like one and a half lakh. We changed the price. We tried to match it. Nothing happened.”
Kompalli: upGrad mistakenly scaled from 100 to 1,000 employees in one year
“We scaled from zero to a hundred and probably Two years. And we went from a hundred to a thousand in the next year. And because the product was working out, it was all about scaling. And I think in that process, we made a lot of mistakes around hiring. And som…”