The Ledger
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Mehta: Young MBAs in VC and consulting must spend years in FMCG sales
“HUL learning toh book se nahi milegi. I keep telling all the young kids that I meet and that tells you, I see myself as an old guy in, you know the analysts in, in our, in the VCs who invested in us or any other kids in consulting, et cetera. Whoever I meet wh…”
Mehta: HUL spent over ₹200 crore on Ayush for ₹90-100 crore ARR
“And the biggest learning on Ayush, we spent upwards of 200 crores in two years of marketing money to build barely a 90 to hundred crore ARR brand, which is very bad return on money.”