The Ledger
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Zomato and Swiggy reported Chaayos retention is unheard of
“We hear from Zomato and Swiggy that the kind of repeat behaviors and retentions that we have for this business is pretty much unheard of in, in in any kind of delivery space.”
Verma: Offline startups should penetrate one catchment deeply before expanding
“I think if there is a possibility to go deep, we should only go deep. Like I was studying a friend of mine, he used to lead marketing for us. He's actually running a startup, which is in like a domestic health space. I told him if it's possible for you to just…”
Raghav Verma: Food accounts for almost half of Chaayos's revenue
“It's almost like half our revenues come from food”
Verma: Indian chai brands have an easier path to global expansion
“While it is very difficult for, ah, for an Indian brand that is selling a western food or a western beverage, for an Indian brand, it is much easier to go outside of the country also. Why should a chayos not exist in a London or in a Dubai or a Singapore or a …”
Verma: 70% to 80% of Chaayos cafe managers are internal promotions
“I think about 70, 80% of people who are part of that, ah, actually come from within the system, which is a, which is something that we are very proud of.”
Chaayos: Menu offers 80,000 permutations of customizable chai
“8000 is the number. So six different milk levels three different kinds of chai patti 15 add-ons, sugar, no sugar. So yeah, all, all of those permutations combinations from there.”
Verma: Chaayos was one of Tiger Global's first offline investments globally
“At that point of time, we were Tiger's globally one of the first offline investments. They've done completely internet investments, right?”
Chaayos nearly missed payroll in both 2016 and 2018
“There have been a couple of times where we have been very close to not having money to pay the next payroll. I think those kind of situations and that, that, that happened once in 2016, that happened once in 2018.”