The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 22 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Reddy: Startups Should Only Adjust Strategy Once Every Two To Three Years
“I now strongly believe that strategy is something you do once and two, three years. Because you have to let it play.”
Reddy: Capillary Pays 25% Below Market; Exiting Employees Get 90% Salary Hikes
“Yeah, I'd say actually 25%. And we now have data to prove that. So unless you, ah, usually when people leave us, ah, they get a 80, 90% hike.”
Reddy: US Enterprise Buyers Reject 5x ROI Pitches Lacking Pain-Point Alignment
“US on the other hand is, can you discover what the pain point of that individual is? US is a very consultative sales model. So, unless I have a pain point, even if you're coming to me and saying, you know, you will make three X the margins or five X the margin…”
Reddy: Startups Should Micromanage New Hires Due To Poor Internal Documentation
“I do believe that if you're getting someone new into the business, micromanage for the first three, six months because context is the thing in a startup, right? Because your documentation is not great. Your processes are not great, et cetera.”
Reddy: Capillary Laid Off 250 Employees During COVID But Successfully Outplaced 220
“March 27th, we basically let go, like, a third of the team. And we then focused all our efforts on getting them placed everywhere. So, two-twenty out of the two-fifty were, had jobs by, you know, April 28th.”
Reddy: Capillary Removed An Entire Layer Of External Leadership Overnight In 2015
“So, at the end of those two years, sometime in, I would say, early 2015 or end of 20 14 I actually overnight said, I'm basically removing one full layer of leadership. And we just got like different people up.”
Reddy: Capillary Scaled US Revenue From Zero To $60M In Four Years
“We've gone from, I don't know, zero to, Sixty million in US revenues in about four years.”
Reddy: India Will Mint Public Product Companies Like It Did IT Services
“I do firmly believe that India will have many more listed product companies kind of what happened with IT services in the last 20 years, right? Well, there was the big three, four that listed early, you know, you've had like the persistence, the KPITs, the cof…”
Reddy: Top Startup Talent Leaves Primarily Due To Burnout, Not Compensation
“So what I realized is your best people will burn out. They will not leave for comp or for some of those other reasons, right?”
Reddy: Capillary Spent $6M In Early US Expansion Yielding Only $50K ARR
“So we spent like four, five, six million dollars in the US, and we got to a 50,000 dollar ARR.”
Reddy: Capillary Now Optimizes To Be Cited By ChatGPT And Gemini
“We do a lot of work now on trying to be, if you search on loyalty in, in a ChatGPT or a Gemini, We want to come up there saying, look it may not be about saying I want to buy software, but you talk about something. I want to say, look, okay, here and it, by th…”
Reddy: Refocusing On Enterprise Software Scaled Capillary From $15M To $115M
“Without that, we wouldn't have gone from that Fifteen million to whatever, a hundred and fifteen million run rate now in like, you know, I'd say a four or five year timeframe, right?”
Reddy: Pure Outbound Rarely Succeeds In The US Unlike In Asia
“All our lead funnel now is either inbound or partner-led. You know, I've rarely seen like pure outbound work in the US. You know, so it's just a, I think a, while in Asia you see a lot of outbound work pretty nicely.”
Reddy: Organizational Onboarding Capacity Dictates Startup Hiring Speed, Not Capital
“Money is not, is never the rate determining factor of how fast you can hire. It's actually how fast you can onboard.”
Reddy: Over 55% Of Capillary's Revenue Is Partner Or Analyst Influenced
“More than 55, 60% of our revenue today, is partner or analyst influenced?”
Reddy: One-Third Of Capillary Hiring Comes From Former Employees Returning
“A third of our hiring comes from people joining us back.”
Capillary Retained 130 Employees For Over 10 Years With 1% Monthly Churn
“Out of the seven 30 employees, about a 130 have spent more than 10 years with us, right? So it's like, if you compare that to Bangalore, you know, I think we are like five X better in terms of retention. Our monthly churn is one percent. One percent of our tea…”
Reddy: Singapore Subsidiary Structure Enabled Capillary's Indian Public Listing
“All our India revenue still comes straight to India. All the global revenues, ah, hit a Singapore subsidiary, which is a hundred percent owned by the India subsidiary, and that enabled you to go public, ah, in India.”
Reddy: Capillary Generates 55% Of Revenue From US, 26% From Asia
“So today about 55% of revenue comes from the US, about 17, 18 comes from Europe, 26 something comes from Asia.”
Reddy: Capillary Technologies Alumni Have Founded Over 50 Startup Companies
“We've had like, 50 plus companies, ah, I don't know, probably more actually.”