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Gutgutia: Founders must hire leadership before launching a business

Vikaas Gutgutia · From a Flower Shop to a 1000Cr Business Ft. Vikaas Gutgutia, Founder & MD of Ferns N Petals · Jul 26, 2022 · at 25:49

Ferns N Petals founder Vikaas Gutgutia shares the primary operational lesson he learned from the failure of his venture Chattak Chaat.

0:00 / 0:06exact quote · 6.2s
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“That's a lesson I've learned that you must have the driver first before you buy a car or you kind of, you know, get into the road.”

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Prediction Didn’t hold up
Gutgutia: Ferns N Petals will complete its IPO within two years
“We should be done with their IPO, which would be happening in the next two years.”
Vikaas Gutgutia Jul 26, 2022 ▶ 22:41 From a Flower Shop to a 1000Cr Business Ft. Vikaas Gutgutia, Founder & MD of Ferns N Petals
Disclosure
Gutgutia: Ferns N Petals will remain debt-free and avoid selling equity
“And I told my company and everybody that will always remain a debt-free company will not take debt in our lives. And we will not let anybody, you know tell us what to do. We'll never sell our equity. Even, even if we do, it will be strategic beyond a certain p…”
Vikaas Gutgutia Jul 26, 2022 ▶ 27:08 From a Flower Shop to a 1000Cr Business Ft. Vikaas Gutgutia, Founder & MD of Ferns N Petals
Assertion Partly supported
Gutgutia: Ferns N Petals was among India's first franchised brands
“We were the, one of the first companies in India who started franchising our brand.”
Vikaas Gutgutia Jul 26, 2022 ▶ 9:01 From a Flower Shop to a 1000Cr Business Ft. Vikaas Gutgutia, Founder & MD of Ferns N Petals
Assertion Not publicly verifiable
Gutgutia: Ferns N Petals launched eight new businesses and all are profitable
“I started eight new businesses after that and all eight new businesses are profitable today.”
Vikaas Gutgutia Jul 26, 2022 ▶ 30:59 From a Flower Shop to a 1000Cr Business Ft. Vikaas Gutgutia, Founder & MD of Ferns N Petals
Assertion Not checkable as stated
Gutgutia: Traditional Florists Suffered From Customer Trust Deficit Over Old Flowers
“People didn't used to trust Flourish because Flourish normally, if you tell them to send somebody something, they'll send you old flowers so they can get rid of their old flowers. Trust deficit was there.”
Vikaas Gutgutia Jul 26, 2022 ▶ 5:40 From a Flower Shop to a 1000Cr Business Ft. Vikaas Gutgutia, Founder & MD of Ferns N Petals
Assertion Not checkable as stated
Gutgutia: No Indian family owns more than two flower shops
“We do not even have one particular family who has more than two flower shops in this country.”
Vikaas Gutgutia Jul 26, 2022 ▶ 8:13 From a Flower Shop to a 1000Cr Business Ft. Vikaas Gutgutia, Founder & MD of Ferns N Petals
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