Gutgutia: Traditional Florists Suffered From Customer Trust Deficit Over Old Flowers
Vikaas Gutgutia · From a Flower Shop to a 1000Cr Business Ft. Vikaas Gutgutia, Founder & MD of Ferns N Petals · Jul 26, 2022 · at 5:40
Ferns N Petals founder Vikaas Gutgutia reflects on the state of India's unorganized floral industry when he started the business.
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“People didn't used to trust Flourish because Flourish normally, if you tell them to send somebody something, they'll send you old flowers so they can get rid of their old flowers. Trust deficit was there.”
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