Monk Entertainment charges exclusive creators fixed commissions and manages all deal communications
Viraj Sheth · Mastermind behind @beerbiceps and Monk Entertainment Viraj Sheth on Influencer Marketing · Feb 10, 2021 · at 16:26
Viraj Sheth, co-founder and CEO of Monk Entertainment, explains the agency's commercial and representation structure for exclusive creators.
0:00 / 0:16exact quote · 16.4s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“With the exclusive creators we have a fixed commission fee that we charge. and the reason we call it exclusive is all the all the deals that go through are through us. So we have access to the emails and it's a completely transparent system.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Viraj Sheth
Sheth: Traditional PR firms have no idea how to work with influencers
“We started an influencer marketing unit where we realized that more than creators, it was actually brands that needed more guidance and help with who they need to work with. Because the PR companies that they were working with had no idea about it. They were f…”
Sheth: Creators cannot make good content without financial security
“It's been a notion that an artist always performs better when he's hungry.
That's actually just a very Bollywood and filmy way of looking at things.
but in today's time, if the artist doesn't have money in the bank, he won't, he or she won't be able to create…”
Sheth: Not every startup must change the world; profit-focused businesses are valid
“We over glamorize startups too much. Not every startup has to change the world. Some startups could purely be built for a profit basis, which will in fact, you know, help the financial crisis of a lot of households. It will give financial liberty to a lot of h…”
Sheth: Indian talent management represented only film and cricket stars in 2017
“There was no representation for digital creators back then. The representation was only happening with Bollywood stars and cricketers.”
Sheth: Influencer marketing campaigns must be creator-led, not brand-led
“One big mistake that brands usually make is.
They make it a very brand led idea and pitch, right?
Whereas if you're working with influencers, it has to be influencer led and the brand has to be integrated within that content piece.”