Patel: Variable software pricing succeeds when tied to business outcome metrics
Nilesh Patel · $1Billion CRM From India Competing With Salesforce | Nilesh Patel, LeadSquared · Apr 18, 2025 · at 41:48
LeadSquared CEO Nilesh Patel explains enterprise willingness to accept variable pricing when tied directly to operational transactions like loan processing.
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“I think there, as you become closer to the business metric, people will be more comfortable in the variable pricing. Charging by some transaction, which is connected to their business outcome.”
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