Sacheti: CaratLane was inspired by Blue Nile disrupting US diamond brokerage
Mithun Sacheti · Building CaratLane to a 17000 Crore company and selling it to TATA with Founder Mithun Sacheti · Feb 27, 2023 · at 9:03
Mithun Sacheti is the founder of Indian omnichannel jewelry brand CaratLane. He describes how he got the idea to build an e-commerce jewelry business in India in 2008.
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“There was a beautiful business called Blue Nile that I really enjoyed watching in America. I had some interaction over there because to earn some pocket money, I used to do some brokerage and my business, not my business really, but my activity over there was getting disrupted by this business. And I felt that there was an opportunity of marrying the internet from a marketing standpoint to the merchandise that we want to sell. And that insight is really what we carried through and sort of built it.”
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