Sacheti: Bombay Shirt Company and March Tee are investable D2C businesses
Mithun Sacheti · Building CaratLane to a 17000 Crore company and selling it to TATA with Founder Mithun Sacheti · Feb 27, 2023 · at 50:52
Mithun Sacheti, founder of CaratLane, evaluates apparel direct-to-consumer brands that stand out due to high-quality education and demand creation.
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“If I had to buy a shirt today, I mean, I would go to Bombay Shirt Company. I think just the basis of the advertising that I see, of what all they teach me about it, or at least it'd be my considerations that even if I didn't buy from them. If I had to buy a t-shirt, I would think about March tea. And I'd go and do things like that. And for me, all of these are investable businesses, because they're really going much deeper than what others are doing.”
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