Rastogi: Customer-facing enterprise mistakes cause 6 to 9 month setbacks
Nishith Rastogi · Inside the mind of Nishith Rastogi, Co-Founder & CEO, Locus · Mar 3, 2021 · at 26:49
Nishith Rastogi, co-founder and CEO of Locus, discusses why enterprise SaaS startups cannot afford sales execution errors when pursuing hypergrowth.
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“Also in an enterprise company any customer facing mistakes have longer sales cycles, which you are working with customers who will want to grow at 20 to 40%. While as a company, your growth target is 200 to 300 or 400%, right? So you need to parallelize your effort and every mistake sets you back by six to nine months.”
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