Srinivasa: KrazyBee customer acquisition costs ₹300 versus ₹7,000 for banks
Bala Srinivasa · The Framework to Build Category Creators in India ft Bala Srinivasa,Managing Director-Arkam Ventures · Aug 30, 2022 · at 17:40
Bala Srinivasa of Arkam Ventures contrasts customer acquisition economics between Indian digital lenders and traditional retail banks.
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“Someone like a crazy bee can acquire a customer for 300 rupees. A bank today for a credit card customer, it costs them 7000 rupees, right?”
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