Parekh: A failed acquisition delayed BigBasket's quick commerce launch by seven months
Vipul Parekh · BigBasket Co-founder on 10 Min Delivery, TATA Acquisition, Wealth Creation & More | Neon Show · Sep 28, 2024 · at 27:58
BigBasket co-founder Vipul Parekh explains why BigBasket lagged behind newer competitors like Zepto and Blinkit in launching quick commerce grocery delivery.
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“In this particular case, we were actually pursuing an acquisition brilliantly for us and for that company. And we thought it was a done deal. And that cost us about six months, seven months. And if that had happened, it would have been a very different story there. And so at that point, then we decided, okay, fine, we'll do it ourselves.”
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