Anjali Sardana, founder of on-demand domestic home services startup Pronto, discusses the necessity of standardizing full task training for domestic service professionals.
“There is a big difference between someone who knows 90% of things and someone who knows a hundred percent of things when you don't know what they're going to be asked in the customer home. And it's very critical that they know a hundred percent of what the customer is going to ask for.”
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More from Anjali Sardana
PredictionNot checkable as stated
Sardana: At most 10% to 15% of Indian house help spending will move online
“Look, if you think about what does India spend on house help, and then you think about what percent will ever shift online to a platform like this, call it 10, 15% at max If you're only going after, you know, the, my house help is missing for the day market by…”
Anjali SardanaJun 23, 2026▶ 26:31How Anjali Sardana Built a $200M Company in 1 Year
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Sardana: Most US investors are not interested in India due to AI boom
“I don't think most investors in the U S are like interested in India at the moment, given that the opportunity cost is high, not investing in AI and almost all AI companies are in SF, right? And anyone who starts here ends up moving there.”
Anjali SardanaJun 23, 2026▶ 36:50How Anjali Sardana Built a $200M Company in 1 Year
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Sardana: Operations and pro tech must precede customer apps in marketplaces
“If I could only build one and actually build the operations and I could only build two, I'd build operations and professional. And then I would build customer app third. Reason being like, Your customer app well, it is a nice to have but you can figure out wor…”
Anjali SardanaJun 23, 2026▶ 10:55How Anjali Sardana Built a $200M Company in 1 Year
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Sardana: Formalizing labor is the only way for India to progress
“It's the only way for India to progress from like the rut it's been stuck in, right? Because if you resist formalization, so many people will always be unprotected by the system, right? And so many people will be denied the ability to actually progress, right?”
Anjali SardanaJun 23, 2026▶ 34:14How Anjali Sardana Built a $200M Company in 1 Year
Disclosure
Sardana: Pronto's 30-year vision is formalizing all low-skilled informal Indian labor
“I think the vision for Pronto, which is like the 30 year vision, and obviously like very far from now is to organize and formalize all unskilled or low-skilled informal labor in India. And that means going across not just B to C, but also B to B retail, constr…”
Anjali SardanaJun 23, 2026▶ 34:53How Anjali Sardana Built a $200M Company in 1 Year
Disclosure
Sardana refuses to pitch recruits using investor backing or pedigree
“I will never be the one to sell anyone saying, hey, you should come work here pronto because our investors backed all these other companies, right? I'll never be the one to say, I used to work at these places, therefore you should come work for me. That doesn'…”
Anjali SardanaJun 23, 2026▶ 46:09How Anjali Sardana Built a $200M Company in 1 Year
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