Soni: Goldcast ACVs ranged from $17K in SMB to $70K in enterprise
Palash Soni · How A Tiny Team Beat A $1 Billion Giant | Palash Soni, GoldCast Founder · Jun 30, 2026 · at 1:10:10
Palash Soni breaks down Goldcast's average contract values across its customer size tiers.
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“Those, so ACV in that segment was about 17, 18 K. Okay. And we actually said we don't want to increase ACV in this segment. We just want to focus on retention and CAC, make the CAC lower. Then the second segment was mid-market, which was 500 to 2000 employees, and employees was a proxy for the size of marketing team also. So, there the ACV was 35,000, and then Enterprise is 2000 plus, which is where we knew we had a lot of runway, and Enterprise was about 65, 70,000 dollars.”
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