Agarwal: Western consumers spend $100-$200 on everyday fine jewelry
Ishendra Agarwal · Understanding Indian consumers & breaking down jewellery brands w/ GIVA Founder Ishendra Agarwal · Feb 16, 2024 · at 15:24
GIVA founder Ishendra Agarwal discusses the international market benchmarking from his consulting background that led to founding his affordable fine jewelry brand in India.
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“And then I realized that U.S. And Europe, people just buy fine jewelry at not so high prices. They don't invest 50,001 lakh to buy a jewelry. They just buy it for 10,020 thousand. Unless it is a wedding ring, et cetera, where they would go for an expensive jewelry. For their day-to-day jewelry, it would be 10, 15,020 thousand rupee budget. Got it. Like a hundred to 200 dollar budget.”
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