GIVA founder Ishendra Agarwal explains why silver pawn shops do not exist and how Indians historically stored wealth in heavy silver items rather than jewelry.
“So silver, if you see, has been largely used in utensils and coins. Because there you actually consume a large silver metal. So like if you see the cost of silver, it is around 70,000 rupees a kg. And if you use it for jewelry, in jewelry you will consume at max five grams, 10 grams. So there's no significant value in the jewelry. Versus in utensils and coins you will consume one kg of silver, two kgs of silver. So that will essentially store some wealth.”
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More from Ishendra Agarwal
AssertionPartly supported
Organized brands control just 8-10% of India's ₹8L crore jewelry market
“Eight to 10% of the market is organized in the entire eight lakh crore market.”
Ishendra AgarwalFeb 16, 2024▶ 29:15Understanding Indian consumers & breaking down jewellery brands w/ GIVA Founder Ishendra Agarwal
AssertionNot publicly verifiable
Agarwal: Sovereign gold bond adoption is mostly restricted to Tier-1 metros
“The concept of bonds that is very largely specific to tier one and metros, but that is slowly and slowly increasing.”
Ishendra AgarwalFeb 16, 2024▶ 9:38Understanding Indian consumers & breaking down jewellery brands w/ GIVA Founder Ishendra Agarwal
Insight
Agarwal: Silver lacked major brands like Tanishq to establish quality standards
“In gold because you have so many brands, right? You have Tanish, Kalyan Malabar who are setting the standards of quality, setting the standards of this is the serviceability we need to give to the user. We need to offer buyback to the user, et cetera. In silve…”
Ishendra AgarwalFeb 16, 2024▶ 18:35Understanding Indian consumers & breaking down jewellery brands w/ GIVA Founder Ishendra Agarwal
AssertionNot checkable as stated
Agarwal: Gold jewelry making charges are 20x silver per kilogram
“So, if you buy one kilo gold jewelry versus one kilo silver jewelry, then gold's making charge will be twenty-x silver.”
Ishendra AgarwalFeb 16, 2024▶ 31:25Understanding Indian consumers & breaking down jewellery brands w/ GIVA Founder Ishendra Agarwal
AssertionNot checkable as stated
Agarwal: Consumers buy silver jewelry 4-5 times yearly versus gold's twice
“So, if you sell gold in the year, you can buy gold at max, you can buy gold more than two times. Versus silver, you know, people buy four or five times in the year, whenever there's an occasion.”
Ishendra AgarwalFeb 16, 2024▶ 34:28Understanding Indian consumers & breaking down jewellery brands w/ GIVA Founder Ishendra Agarwal
Insight
Agarwal: Modern Indian women prefer multiple lightweight sets over heavy gold
“Women don't want to buy, if you ask the modern women, they don't want to buy one kg I want to buy a set of 10 or five lakhs for one lakhs for 10 sets They need 10 sets because they can wear different occasions”
Ishendra AgarwalFeb 16, 2024▶ 38:53Understanding Indian consumers & breaking down jewellery brands w/ GIVA Founder Ishendra Agarwal
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